Sending unique email newsletters with AI

Sending 100,000 Unique Newsletters Per Day

How big are your email segments?

A few thousand people?

Tens of thousands?

What if you could speak to each customer individually instead?

The Challenge: 

While marketing channels come and go, email reigns supreme. Email marketing generates an average of $36 for every $1 spent. 

However, creating email newsletters takes time. One-size-fits-all campaigns don’t perform as well as personalized emails, but personalizing your newsletter is very difficult without a full email marketing team. 

The American Marketing Association (AMA), the 86-year-old professional association for marketers, faced this exact challenge. They struggled to personalize their newsletter to their 100,000 subscribers’ wide range of specialties and interests.

It took the AMA team hours per week to create their email newsletter. They could only send one edition per week. Something had to change.