- Possaible
- Posts
- How Nutella sold 7M jars in one month with AI
How Nutella sold 7M jars in one month with AI
The secret is making customers feel unique.
Mariah Parker
August 10, 2023
Happy ‘Friday Junior,’ Collaborators!
This week, we’re launching a new section: success stories. These are real stories about how real businesses used AI to grow.
A special thank you to Mathias for recommending the new section.
Do you have an idea for how to make the newsletter better? Reply and let us know! We always appreciate your feedback.
SUCCESS STORIES
Nutella sold 7M jars in one month with AI
How do you tell an entire country of customers that they are unique?
Use AI to make every product different.
The Campaign
After testing customized captions on their jars, Nutella teamed up with Oglivy Italy on a campaign “make each jar as unique and as expressive as the Italian people.” They set out to create jars of Nutella with unique label designs.
This type of project would typically require an army of graphic designers.